Marketing Roadmaps: “We need the supporting academic research. That is what gives any discipline its ‘legs.’ Without it, social media marketing is tactics. Campaigns. Maybe strategies. But not a legitimate discipline or profession in the long term.”
It will all make sense
Marketing Roadmaps: “We need the supporting academic research. That is what gives any discipline its ‘legs.’ Without it, social media marketing is tactics. Campaigns. Maybe strategies. But not a legitimate discipline or profession in the long term.”