Advanced thinking If somebody offered me a multi-million euro ad campaign tomorrow that I could use to publicize anything that I wanted I know exactly what I would undertake. I would create a cross media campaign asking cyclists to stop breaking red lights. This is not because I am concerned about the danger (and there is danger) but because it bugs the hell out of me. It is the first thing that other road users harp on if a debate ever arises about cyclists versus the rest of the world. It just doesn’t do anyone any favours. This is a recurring theme on this site.